We all know that much of today’s business strategy revolves around disruptive technology. The clamor for disruptive technologies has reached a volume that is difficult for executives to ignore. The excitement over disruptive technology is not just hype—new business models, the push for transformational innovation, and the consumerization of technology are increasing pressure on organizations to embrace ground-breaking technologies. However, the full potential of disruptive technology often is not realized because the organization fails to fully adopt the technology. That fancy unified communications system isn’t improving communication or efficiency if no one uses it.
Don’t worry—Constellation’s got your back. We’ve created a framework that helps executives short on time identify, understand, and capitalize on their organization’s tech adoption style and get the the most out of the technologies in which they invest.
Step 1: Dive DEEPR
Did you know there are five phases of disruptive technology adoption? The first thing you need to do is is identify where your organization lies on this spectrum. Use Constellation’s DEEPR framework to pinpoint your organization’s location on the tech adoption scale.
Discovery
Experimentation
Evangelization
Pervasiveness
Realization
Step 2: Technological Self-Realization
Constellation has identified four personas (styles) for disruptive technology adoption. The second step is determining which of these four personas fits your organization’s appetite for consuming and innovating with new technologies.
Market leaders
Fast followers
Cautious adopters
Laggards
Step 3: Synthesize
Once you’ve identified your organization’s degree of progress and style of technology adoption, use this information to understand your organization’s propensity to adopt new technologies. Identify and rectify hurdles to successful tech adoption.
More Information
For more information about disruptive technology adoption, please check out our latest Quark, “Disruptive Technology Adoption: An Executive Primer” by R “Ray” Wang.
Included in this Quark:
- Why executives can no longer ignore disruptive technology
- Thorough explanation of the DEEPR framework
- Thorough explanation of the four personas of disruptive technology adoption
- How to identify your organization’s tech adoption persona
- Recommendations: what to expect from each tech adoption persona
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